Grazer AK levels-up its LED Board Marketing

With this digital approach, GAK was able to finalise a deal with two companies to present their brand to a large audience for last weekend’s top game against SK Rapid. The fact that Haydnbräu (Burgenland) and Müllner Bau (Lower Austria) are non-Styrian, medium-sized companies reinforces the justified assumption that it makes sense for sports clubs to think outside the box in a familiar way.

Sebastian Pernhaupt, Head of Sponsoring at Grazer AK, values StadiumADS’ marketing support above all for its efficient approach. “Even though GAK has a great tradition, in our first Bundesliga season we are, logically, not as broadly positioned as the top 4 clubs. It is therefore important to get the maximum out of the time available to our small team. StadiumADS is a great support in this, as we can standardize essential processes of our marketing, but also convey a great deal of authenticity of our club and effectiveness of its sponsorship to potential sponsors.”

The fact that 3D animations created with StadiumADS are well received by the sponsor is confirmed by Haydnbräu boss Jochen Lehner: “I have often invested in both amateur and professional sports and am therefore familiar with various sponsorship presentations by clubs. GAK’s approach was new to me and convinced me very quickly. You get a great impression right on your smartphone of how your sponsorship is received by TV viewers.”