Admira Wacker generates new sponsorship revenue with innovative mailing campaign

Many of the companies were impressed by the personalized and digital approach. This was confirmed by a high response rate from customers, which makes it possible to develop new qualified leads with pinpoint accuracy from now on. In addition, the “Südstädter” were able to immediately attract the first partner, the Lower Austrian company Küchenparadies, which in turn was able to present itself with attractive live TV advertising time during the top game at primetime on ORF Sport+.

The last home game of the fall season on November 23, 2024 against FC Liefering offers the opportunity to apply the successful concept again. Based on the insights gained from the first campaign, a slight adjustment of the offer is planned to obtain further feedback and to optimize the conversion rate. The goal is to spread the positive response even more widely and deepen the enthusiasm of companies for Admira Wacker.

Niklas Belihart, managing director of FC Admira Wacker, is pleased with the first campaign run: “With StadiumADS, we were able to offer companies a unique approach that not only looks great but is also individually tailored to each customer. This kind of personal approach has not only helped us to make new contacts, but also to sustainably position our brand in the region.”

Harald Altmann, Managing Director of Küchenparadies: “Admira caught our attention with its personalized approach. The difference to the classic cold calling mailings that we constantly receive was crucial: The video they sent really helped us to visualize how our Küchenparadies would be perceived on TV and on the perimeter boards in the stadium. On the match day itself, we not only benefited from the reach of our LED perimeter boards on ORF Sport+ and Laola, but were also able to use the network in the Datenpol Business Club for our company.”